Case Study: Silentnight boosts ROAS and paid search revenue with Summit

Silentnight boosts ROAS by 55% with Summit

Silentnight, a major UK bed manufacturer with a 76-year heritage, faced intense competition and a fragmented digital strategy that was managed by multiple partners. This approach stretched their internal resources and lacked a unified goal. They partnered with Summit to consolidate all performance marketing activity and refocus on efficiency and growth.

Summit implemented a streamlined strategy, centralizing reporting and restructuring key areas like paid search and social media to target customers across the entire sales funnel. They optimized affiliate relationships and executed a new SEO plan to recapture organic traffic. This joined-up approach allowed for agile budget movement between channels. As a result, Summit helped Silentnight achieve a 55% increase in ROAS, an 80% rise in paid search revenue, and a 24% growth in organic traffic.

Silentnight