Case Study: Bigvits achieves 13% cost savings and stronger Shopping performance with Summit Productcaster

RB cuts costs by 13% with Summit

Bigvits, an online retailer of food supplements and multi-vitamins, was looking to improve the performance and cost efficiency of its Google Shopping campaigns. They partnered with Summit's Productcaster service to trial a solution against Google's own CSS.

Summit implemented a four-week trial comparing performance to the previous four weeks. The results included a 32% improvement in impressions, a 15% increase in clicks, and a 13% cost saving. This allowed Bigvits to reinvest the savings into more activity, driving further traffic and sales opportunities.

RB