Case Study: Joules achieves 80% revenue growth with Summit’s Forecaster

Joules boosts revenue 80% with Summit

Summit began working with Joules in 2015 to reshape their paid search and SEO activity with the objective of driving revenue and improving return on investment. The challenge was to make their digital marketing more efficient and data-led.

Using their predictive analytics marketing intelligence platform, Forecaster, Summit reorganized Joules' PPC campaigns and adapted bidding strategies based on customer shopping behavior. This solution allowed Summit to strategically adjust marketing activity across all search channels. As a result, Summit helped Joules achieve a 36% increase in search revenue, a 25% increase in conversion rate, and an 80% increase in overall revenue, all while reducing PPC spend.

Joules