Case Study: H Samuel & Ernest Jones restores SEO visibility with Summit

H Samuel & Ernest Jones lifts organic visibility 85% with Summit

Summit was engaged by H Samuel & Ernest Jones, two UK retail brands under parent company Signet, to address a significant challenge. Following a core Google algorithm update, both brands experienced severe declines in organic visibility, with H Samuel dropping by 40% and Ernest Jones by 37%. The challenge was to stabilize their SEO performance and recover their lost organic visibility.

Summit implemented a two-part SEO strategy focusing on technical improvements and content enhancements to build authority. They worked closely with the client's IT team and supported the effort with paid search activity. As a result, Ernest Jones' organic visibility increased by 85% and H Samuel's by 42%, with both brands achieving top rankings for their priority keywords. This recovery positioned the customer strongly for future organic growth.

H Samuel & Ernest Jones