Case Study: Durex boosts engagement and sales with Summit

Durex drives 10.4k sales with Summit

The customer Durex faced a challenge with a year-over-year decline in its key 18-24-year-old demographic. To reengage this audience, Durex partnered with vendor Summit to launch a targeted paid social campaign.

Summit implemented a student-focused campaign on Facebook, using audience insights to target interests and university affiliations. This strategy generated over 15 million impressions, drove 68,000 leads, and resulted in 10,400 sales, successfully reengaging the target demographic.

Durex