Case Study: Durex achieves 5x website traffic growth with Summit

Durex boosts website traffic 5x with Summit

Durex, a brand owned by Reckitt Benckiser, faced the significant challenge of shifting from its traditional role as a manufacturer and distributor to launching a direct-to-consumer eCommerce initiative. The company selected vendor Summit to help them build and manage this new online retail business, testing the viability of the move before fully committing.

Summit conducted comprehensive research and then built transactional ecommerce sites for Durex using Magento. They implemented a fully-managed, multi-channel marketing strategy and took complete responsibility for managing the online business. This solution led to a 300% uplift in natural search visibility, a 5x growth in website traffic, and the generation of nearly 30,000 orders since launch, successfully transforming the brand's business model.

Durex