Case Study: Carpetright drives paid search ROI and in-store sales with Summit

Carpetright boosts mobile revenue 90% with Summit

The customer, Carpetright, a major European flooring retailer with hundreds of UK stores, faced the challenge of adapting to a surge in online search activity within its sector. Previously reliant on traditional marketing, the company needed to understand and capitalize on the digital customer journey to drive sales. They turned to vendor Summit, which utilized its Forecaster marketing technology to address this.

Summit implemented a solution that created online interaction points on Carpetright's website to track customer journeys from online engagement to in-store purchases. This allowed them to precisely measure the ROI of digital marketing efforts. The results were dramatic, including a £33 return on investment for paid search, 90% of revenue coming from mobile, and 25% of website interactions leading to an in-store buy.

Carpetright