Case Study: Argos boosts online revenue and competitive edge with Summit paid media and Forecaster

Argos boosts online sales past £2bn with Summit

Argos, a major UK high street retailer, was initially skeptical about online marketing despite its strong traditional retail presence. Partnering with vendor Summit, they sought to expand their digital footprint and leverage data insights to drive growth, using services like paid media and Summit's proprietary marketing intelligence platform, Forecaster.

Summit implemented a comprehensive digital solution for Argos, including paid media strategy and the Forecaster platform to provide data insights and track the customer journey. The results were exceptional, generating over £2bn in online revenue, a £1bn increase in mobile revenue, and a 170% margin uplift. This transformation also earned the partnership several industry awards.

Argos