Case Study: Central Ohio Transit Authority improves marketing and customer data management with Summit Technologies' Salesforce Marketing Cloud implementation

Central Ohio Transit Authority reduces unknown customers from over 90% with Summit Technologies

The Central Ohio Transit Authority (COTA), a public transit agency serving the Columbus area, faced challenges with its marketing tools. It was using multiple systems that caused staff confusion, and over 90% of its customer base was unknown due to poor data capture and organization. COTA partnered with Summit Technologies for a Salesforce Marketing Cloud implementation to address these issues.

Summit implemented Marketing Cloud as COTA's primary marketing system, utilizing Email Studio, Mobile Studio, Social Studio, and Journey Builder. The solution organized existing customer data, making it easier to capture and utilize new information. This significantly reduced the percentage of unknown customers, increased staff proficiency, and enhanced the customer experience with features like mobile boarding passes. Summit Technologies provides ongoing support and training to ensure COTA staff can confidently use the new tools.

Central Ohio Transit Authority