Case Study: Toyota shortens sales cycles with SumatoSoft’s custom ERP/CRM system

Toyota shortens sales cycles by 30% with SumatoSoft

The customer, Toyota's largest car dealer in Eastern Europe, Business Car Group, faced challenges with outdated and inefficient systems that were expensive to support. They partnered with the vendor SumatoSoft to develop a custom ERP/CRM system to automate their car sales and service processes.

SumatoSoft implemented a solution using Ruby on Rails and Scrum, which included role-specific CRM desktops and modules for service, spares, and accounting. This resulted in a 30% shorter sales cycle and a 25% improvement in spare parts inventory turnover, creating a single unified platform for all dealer centers.

Toyota