Case Study: Toronto Summer Music achieves 240% growth in Fellowship donations and 50% more Academy applications with Sumac CRM

Toronto Summer Music Receives Award for Excellence in Fundraising, Credits Sumac With Helping

Toronto Summer Music (TSM) is an international classical music festival and academy in Toronto that relies heavily on individual donors and ticket sales. Facing difficulty managing and analyzing donor data in Excel, TSM struggled to run year‑over‑year reports and target supporters effectively — a major problem for an organization where fundraising is essential. Their efforts culminated in receiving the 2014 Mo Davies Award for Excellence in Fundraising.

With grant support in 2011 TSM implemented Sumac Fundraising Software, which provided easy reporting and quick access to donor and event-attendance data, allowing staff to identify and cultivate strong candidates for their Fellowship program. In under four years Fellowship donations grew 240%, raising $190,000 cumulatively, and Academy applications increased by 50% — results TSM attributes in part to using Sumac.

Toronto Summer Music

Natasha Bood

Executive Director