Case Study: Theatre Museum Canada consolidates historical records and boosts communications & fundraising with Sumac CRM

Theatre Museum Canada - Customer Case Study

Theatre Museum Canada, founded in 1982 to collect, preserve and promote Canada’s theatrical heritage, operates as a growing virtual museum while building its national collection. The organization faced fragmented historical records and multiple contact lists, limiting its ability to communicate effectively with constituents and support fundraising.

Sumac converted and consolidated all historical data from several sources, enabling Theatre Museum Canada to be up and running with tracked newsletter sending in under a week. The result was more efficient, more effective communications and fundraising — a system that, according to Executive Director Michael Wallace, paid for itself in the first week.

Theatre Museum Canada

Michael Wallace

Executive Director