Case Study: The Musical Stage Company achieves staff-wide data access and streamlined patron management with Sumac CRM

The Musical Stage Company - Customer Case Study

The Musical Stage Company is a Toronto-based theatre company dedicated to developing and producing contemporary Canadian musical theatre, with a track record of sold-out performances and multiple Critics' and Dora Mavor Moore Awards. Despite artistic success, the company struggled with fragmented, user-unfriendly Excel spreadsheets holding nine years of patron data—only the Artistic Producer could reliably extract reports and mailing lists, creating a time-consuming bottleneck.

After implementing SUMAC by Silent Partner, the organisation moved to a central, accessible database that staff across departments can use daily. The system made it easy to identify donors, track groups and schools, and manage email and postal lists, dramatically reducing administrative time and elevating their data-management capabilities.

The Musical Stage Company

Mitchell Marcus

Artistic Producer