Case Study: Nightwood Theatre achieves improved efficiency, audience development and fundraising with Sumac CRM

Nightwood Theatre - Customer Case Study

Nightwood Theatre, a Toronto company founded in 1979 that develops and produces award‑winning plays by women and runs mentorship and training programs, needed better data management and communications to support audience development and private‑sector fundraising while operating with limited overhead. As an early client of Sumac, Nightwood sought a solution that would streamline operations without forcing the organization to work around a rigid system.

Nightwood implemented Sumac’s CRM and later added modules for volunteer management and ticketing, benefiting from responsive, customizable customer support. The result was measurable efficiency gains in data handling and communications, tighter integration of audience development with fundraising efforts, and a cost‑effective, easy‑to‑use system that increased the company’s organizational capacity.

Nightwood Theatre

Monica Esteves

Producer and General Manager