Case Study: National Youth Orchestra boosts fundraising and donor targeting with Sumac CRM

National Youth Orchestra has used Sumac for over 10 years to streamline fundraising

The National Youth Orchestra (NYO) Canada needed an efficient way to manage fundraising for its vital student scholarships and track program advertising. Their previous CRM systems were cumbersome and difficult to use, hindering their ability to segment and communicate effectively with a diverse national donor base to secure necessary funds.

Using the Sumac CRM, NYO implemented a system to segment contacts based on preferences and history, enabling targeted fundraising asks. The solution also streamlined tracking of past program advertisers and proposals. This has allowed the orchestra to perfect its fundraising approach, reliably securing the funds needed for its annual training programs. As a result of Sumac's ease of use and comprehensive features, NYO has continued using the CRM for over a decade.

National Youth Orchestra