Case Study: National Youth Orchestra achieves streamlined donor tracking and communications with Sumac CRM

National Youth Orchestra - Customer Case Study

The National Youth Orchestra of Canada (NYO) is a nationally recognized training program for the country’s top young classical musicians. As a mid-sized charity with donors across Canada, NYO needed a reliable, easy-to-use CRM to track donor activity and generate targeted lists for fundraising and communications.

NYO implemented Sumac CRM to manage donor records, track interactions, and pull contact lists for its various communications initiatives. The system met all of the organization’s needs, is praised for its ease of use, and has been relied on by NYO for over 10 years. Website: www.nyoc.org

National Youth Orchestra

Dan McKinnon

Manager of Marketing and Communications