Case Study: Loop Gallery achieves streamlined contact management and targeted mailings with Sumac CRM

Loop Gallery’s Experience With Sumac

Loop Gallery is a Toronto-based non-profit art gallery known for its strong community programming. Before adopting Sumac, the gallery relied on multiple Excel spreadsheets to manage contacts and mailings, which led to messy data, confusion about which file was current, and no ability to segment lists for targeted communications.

Eight years ago they switched to Sumac for an affordable, easy-to-use single database that centralizes contacts, prints labels, segments audiences, and supports e-blasts. With Sumac they track patron preferences, target communications to boost show attendance and introduce new artists, and quickly generate counts of press, artist, and gallery contacts so members can plan mailings and postcards more efficiently.

Loop Gallery

Stephanie Anne D’Amico

Administrative Director