Case Study: Loop Gallery improves contact management and targeted mailings with Sumac CRM

Loop Gallery streamlines 8 years of contact management with Sumac CRM

Loop Gallery, a non-profit art gallery in Toronto, faced challenges with managing its contacts and communications using disparate Excel spreadsheets. This led to messy, error-prone data and an inability to segment contacts for targeted mailings. Seeking an affordable and easy-to-use solution, the gallery turned to Sumac CRM to centralize its data and improve outreach to patrons, artists, and press.

By implementing Sumac, Loop Gallery gained a single, reliable database to store and update all contact information. This allowed them to efficiently segment contacts for targeted mailings and e-blasts, improving attendance at shows and enabling personalized artist recommendations for patrons. The Sumac solution also streamlined reporting, making it quick to analyze contact numbers for different groups to inform mailing strategies and postcard printing for upcoming exhibitions.

Loop Gallery