Case Study: National Youth Orchestra achieves reliable scholarship fundraising with Sumac CRM

How an Orchestra Perfected Their Fundraising With the Help of Sumac

The National Youth Orchestra of Canada, an iconic training program for the country’s top young classical musicians, relies on annual fundraising to support student scholarships. With a diverse donor pool and a need for precise, targeted asks, NYO found traditional CRMs like Microsoft CRM and Salesforce too cumbersome and inefficient for the task.

Using Sumac for more than 10 years, NYO segments contacts by communication preferences, contact type and history to target appeals, tracks concert program advertisers and past proposals, and pulls lists for nationwide communications. The result is an easy‑to‑use system that streamlines donor management and helps secure the funds needed to run their training programs each year.

National Youth Orchestra

Dan McKinnon

Manager of Marketing and Communications