Case Study: Common Boots Theatre achieves sustained growth and personalized supporter communications with Sumac CRM

Common Boots Theatre - Customer Case Study

Common Boots Theatre is an ensemble-based company known for physical, actor-driven plays that explore contemporary life—recently presenting site-specific work like The Story at Evergreen Brick Works. As the company grew its audience and donor base, it needed a better way to keep personalized contact with ticket buyers, donors and community members and to organize communications and audience data without losing the intimacy central to its independent operations.

Working with Sumac by Silent Partner, Common Boots implemented a CRM to centralize contact records, segment audiences and manage targeted communications. The system made it easy to track interactions, maintain personalized outreach and support fundraising and ticketing efforts—capabilities the company credits with helping sustain its growth and ongoing community engagement.

Common Boots Theatre