Case Study: Fabric of Society achieves major revenue growth with SUM

Fabric of Society boosts revenue 800% in 10 months with SUM

Fabric of Society, a luxury multi-brand retailer targeting Gen-Z consumers in the Middle East, partnered with SUM to enhance its online presence and drive substantial growth. The challenge was to carve out a niche in the highly competitive online luxury retail sector and boost both brand awareness and sales shortly after its launch.

SUM implemented a comprehensive performance marketing strategy for Fabric of Society, encompassing social media marketing, SEO optimization, email marketing, and targeted advertising. The results were exceptional, with SUM delivering a +800% increase in overall revenue, a +900% increase in website sales, and a 2100% increase in organic SEO traffic over a 10-month period.

Fabric of Society