Case Study: Encolombia.com grows programmatic revenue with Sulvo

Encolombia.com shifts revenue from 10% to 50% programmatic with Sulvo

Encolombia.com, Colombia's first website, faced the challenge of monetizing its original content and stabilizing its revenue. The publisher partnered with Sulvo to shift its advertising income from direct sales to programmatic, initially skeptical about its potential impact.

Through Sulvo's programmatic solutions, including sticky ads, Encolombia.com successfully shifted its revenue split from 10% programmatic to 50% programmatic. This increase provided revenue stability and allowed the publisher to focus on content creation, with Sulvo delivering visible, controlled results on an ongoing basis.

Encolombia.com