Case Study: Stanford HAI creates a human-centered AI brand identity with Sullivan

Stanford HAI creates a human-centered brand identity with Sullivan for its 2019 Symposium

Stanford HAI, the Human-Centered Artificial Intelligence Institute at Stanford University, faced the challenge of creating a visual identity that moved beyond the dark, abstract clichés of AI branding to positively represent its mission of ensuring AI evolves humanity. The vendor Sullivan was engaged to develop a new brand strategy and visual identity system.

Sullivan created a new visual identity for Stanford HAI that weaves together several elements like threads in a fabric, highlighting the collaborative nature of the Institute's work. The solution included a new logo representing the mission of bringing many perspectives together, an optimistic color system, and sales enablement and digital marketing materials. Sullivan successfully provided the institute with a human-centered brand that signals inclusivity and the promise of a better future.

Stanford HAI