Case Study: Evergreen Trading elevates its brand and website with Sullivan

Evergreen Trading boosts website sessions 81% with Sullivan

Evergreen Trading, a corporate trade company, faced the challenge of being misunderstood within its industry. CMOs often perceived trade media for unwanted assets as low-value, which hindered their ability to be seen as a true partner rather than just a procurement vendor. Sullivan was engaged to reposition the brand and overhaul its identity to address this perception gap.

Sullivan implemented a comprehensive rebranding solution that included new positioning, design, photography, a full identity system, and a digital strategy. This involved creating an iconography system to demystify the business, a new website to promote credibility, and a refreshed visual language to energize the organization. The work by Sullivan drove significant results, including an 81% increase in website sessions, a 27% increase in new users, and a 69% increase in page views, ultimately bolstering both recruiting and new business efforts for Evergreen Trading.

Evergreen Trading