Case Study: Wyoming Department of Health boosts vaccination rates with Sukle’s Thank a Vaccine campaign

Wyoming Department of Health boosts vaccine rates 19% for adults with Sukle

The Wyoming Department of Health faced a significant challenge as Wyoming was one of the least vaccinated states, a situation worsened by COVID-19 controversies that caused vaccination rates for both adult and childhood diseases to decline. The department hired vendor Sukle to address this issue and change public perception.

Sukle developed the "Thank a Vaccine" campaign, which used a humorous and historical approach to remind residents of the lifesaving benefits of vaccines through creative strategies and cinematic execution. The campaign successfully changed the conversation in Wyoming, was widely praised, and led to a measurable increase in vaccination rates, with a 19% year-over-year rise for adults and a 2.5% increase for children.

Wyoming Department of Health