Case Study: Wild Oats revives its legacy with bold brand strategy and packaging by Sukle

Wild Oats relaunches in days with Sukle

The customer, Wild Oats, a legacy organic food brand acquired by KeHe Distributors, faced the challenge of being revived within a modern, industrialized food system. They tasked the vendor, Sukle, with leveraging services including research, creative strategy, and visual identity to reimagine the brand for contemporary consumers.

Sukle rebuilt Wild Oats as a modern food revolutionary, channeling a stance of being "mad about food" into a bold, raging-red visual identity and packaging design to make it stand out on shelves. The solution immediately generated significant press coverage, with the campaign being featured in numerous major publications like Ad Age and local Denver news outlets within days of its launch.

Wild Oats