Case Study: Great Outdoors Colorado gets kids outside with Sukle's Wilderflowers campaign

Great Outdoors Colorado gets 151 million seeds into kids' hands with Sukle

Great Outdoors Colorado's Generation Wild program faced the challenge of encouraging families and kids to spend more time outdoors and connect with nature. To address this, they partnered with vendor Sukle, which provided services including creative strategy, product design, and campaign execution.

Sukle implemented a campaign centered around distributing free Wilderflower seeds, supported by a film that used handcrafted puppetry to inspire children to go outside. This solution successfully distributed over 151 million seeds. The measurable results for Sukle's campaign included 2.8 million video views, a 34% year-over-year increase in website visits, and a 26% increase in seed distribution.

Great Outdoors Colorado