Case Study: Great Outdoors Colorado drives kids outdoors with Wilder from Sukle

Great Outdoors Colorado boosts social engagements 1.25M in 10 weeks with Sukle

The customer, Great Outdoors Colorado, faced the challenge of encouraging children to spend less time on devices and more time outdoors. They partnered with the vendor Sukle, which provided services including research and insights, creative strategy, and campaign execution to address this issue.

Sukle developed the "Wilder" campaign, centered on an eight-foot-tall yeti-goat character, which debuted as a short film and was supported by digital and social platforms and live events. The results were significant, with the campaign achieving over 1.25 million social engagements and a 30% engagement rate on promoted posts. Website traffic increased by 830%, and time spent on the site nearly doubled, demonstrating the campaign's successful impact for Great Outdoors Colorado.

Great Outdoors Colorado