Case Study: Great Outdoors Colorado boosts engagement and pollinator awareness with Sukle’s Wilderflowers campaign

Great Outdoors Colorado boosts Generation Wild visits 98% with Sukle

The customer, Great Outdoors Colorado, faced the dual challenge of a significant decline in the local bumblebee population and a decrease in children spending time outdoors. They partnered with the vendor Sukle to address this issue through a creative campaign.

Sukle developed Wilderflowers, a product of wildflower seeds designed to attract pollinators. The solution included designing and distributing 100,000 free seed packages and launching an integrated campaign. This effort resulted in 53 million seeds being spread across Colorado, a 98% increase in website traffic, and widespread news coverage, successfully achieving Sukle and the client's mission to get the state buzzing.

Great Outdoors Colorado