SUKHIBA
1 Case Studies
Case Study: Darling Group increases sales per staff by 50% with Sukhiba Connect
A SUKHIBA Case Study
How Darling Group increased sales per staff by 50% using Sukhiba Connect
Darling Group, a company that sells products to salons across Africa, faced a challenge in scaling its sales efforts. Their team could only physically visit a maximum of 40 salons per day, which was insufficient to reach a potential market of over 500,000 salons in Kenya alone. To overcome this scaling problem, they turned to SUKHIBA and implemented their product, SUKHIBA Connect.
Using SUKHIBA Connect, the company streamlined its entire sales process. The solution allowed for salons to be onboarded in minutes, enabled sales staff to broadcast deals and receive orders directly through WhatsApp, and notify salons in real-time when a delivery van was nearby. This digital approach significantly reduced the time to place an order to just one minute. As a direct result of implementing SUKHIBA's service, Darling Group achieved a 50% increase in sales per staff member.
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