Case Study: Under Armour drives product launch awareness and engagement with Suitmedia

Under Armour reaches 28.1M impressions with Suitmedia

Under Armour, a premium athletic brand, faced the challenge of launching three new shoe models into Indonesia's intensely competitive and saturated market. Their Indonesian distributor, PT Masari Group, needed to create awareness and drive consideration for these premium products against established global competitors. They partnered with the digital agency Suitmedia to implement a strategic digital advertising campaign focused on precision targeting to overcome this visibility deficit.

Suitmedia executed a highly targeted Instagram advertising campaign that prioritized strategic reach over raw impressions. Their solution utilized segmented audience targeting, platform-optimized assets, and a multi-format approach across Instagram feeds, Stories, and Reels. The campaign significantly exceeded all key performance indicators, generating over 28 million impressions and 11 million reaches against targets of 15.7 million and 5.5 million, respectively. This success, which also met engagement and click-through goals, led to high client satisfaction and a continued partnership with Under Armour.

Under Armour