Case Study: Panasonic boosts user engagement with a mobile app by Suitmedia

Panasonic boosts website engagement 27.5% with Suitmedia

The customer, Panasonic, faced a challenge with its AC Hemat Listrik website, which had a high bounce rate and failed to effectively present its important content and product specifications to users. The vendor, Suitmedia, was tasked with delivering more engaging content to improve user engagement on the site.

Suitmedia developed an all-in-one interactive mobile application and redesigned the website with a modern, clean design, impactful imagery, and simple navigation. The solution focused on creating inspiring content aligned with Panasonic's brand concepts. This resulted in a 27.5% increase in average session duration on the website within 30 days of the new site's launch.

Panasonic