Case Study: Kompas Gramedia boosts Liga Kompas Gramedia’s engagement and brand awareness with Suitmedia

Kompas Gramedia boosts Instagram engagement to 9.1% with Suitmedia

Kompas Gramedia faced the challenge of rebuilding social media engagement and public awareness for its Liga Kompas Gramedia youth soccer league after a three-year hiatus due to the pandemic. The league needed to overcome limited public interest compared to senior leagues and re-establish itself as a key platform for nurturing young football talent in Indonesia. Suitmedia was enlisted to provide social media management services to address these challenges.

Suitmedia implemented a comprehensive content and digital advertising strategy across Instagram, X, Facebook, and YouTube, centered on a "Ayok Main Lagi" tagline. The solution included teasers, event coverage, and collaborative content with players and sponsors. This approach led to a significant resurgence in interest, with results including over 8.1 million Instagram impressions (120% above target) and an engagement rate of 9.1%. Suitmedia successfully revitalized the league's digital presence and achieved its brand visibility goals.

Kompas Gramedia