Case Study: Indonesia Stock Exchange achieves better capital market literacy with Suitmedia's education portal UX research

Indonesia Stock Exchange builds investor education portal roadmap for 5 years with Suitmedia

The Indonesia Stock Exchange (IDX) sought to improve capital market literacy in Indonesia by creating a dedicated educational portal for investors. Their challenge was that valuable educational ideas and content were scattered without a centralized platform. To address this, IDX partnered with digital agency Suitmedia to conduct comprehensive UX research.

Suitmedia implemented a solution involving extensive qualitative and quantitative data gathering to understand user needs. This research informed the creation of a grand design and a detailed five-year development roadmap for the portal, including brand strategy and digital marketing. As a result, Suitmedia delivered a complete guide for the application's development, guaranteeing the final product would be a useful tool for many Indonesians to learn about investing.

Indonesia Stock Exchange