Case Study: EMC Healthcare achieves a modern patient-friendly website with Suitmedia

EMC Healthcare increases organic search traffic by 96% with Suitmedia

EMC Healthcare, a healthcare provider formed from the merger of two hospitals, faced the challenge of redesigning its website to improve brand awareness and better serve patients in distress. The goal was to create a site where users could easily find doctors, view schedules, make appointments, and learn about facilities. To address this, they partnered with the vendor Suitmedia for a website development project.

Suitmedia implemented a modern, user-centric website with a clear information architecture and common-language menus to avoid complex medical terms. Key features like 'Make Appointment' and 'Find Doctor' were given prominent shortcuts. The solution successfully elevated EMC's modern brand image. Suitmedia delivered significant results, including a 66% increase in monthly visitors and a 96% rise in organic search traffic, alongside strong user engagement metrics.

EMC Healthcare