Case Study: EMC Healthcare achieves a seamless patient journey with Suitmedia

EMC Healthcare boosts mobile app engagement with Suitmedia, reaching 67,478 downloads

EMC Healthcare, a private healthcare facility, partnered with digital agency Suitmedia to enhance its mobile application. The challenge was to improve user engagement and the patient journey by addressing issues like slow loading times, limited visibility of visit data, and a lack of integrated loyalty and wearable device features. Without these enhancements, EMC risked low user engagement and a weakened position in the competitive digital healthcare market.

Suitmedia implemented a comprehensive solution that included a UI redesign, integration of a real-time patient journey tracker, and the development of new features like a hybrid My Activity menu, a CMS-managed reward system, and MIMS integration for drug information. The results significantly improved the app's functionality and user experience. As a result, the EMC Mobile App achieved 67,478 total downloads and maintained high user ratings of 4.9 on both iOS and Android platforms, strengthening EMC's position as a modern digital health service provider.

EMC Healthcare