Case Study: Djarum Group strengthens community engagement with Suitmedia

Djarum Group drives 1.8M Instagram impressions with Suitmedia

The Djarum Group, through its community engager Urbanation, faced the challenge of building connections between its brand and young audiences in South Sulawesi. They needed to integrate their brand persona into local trends and discussions to foster genuine community engagement. To address this, they partnered with the digital agency Suitmedia.

Suitmedia implemented a solution by creating a central hub for the #JoinUrbanCircle campaign. This initiative inserted the brand into the community by highlighting local pride and creating interactive, gamified content on social media. The results were highly successful, generating 1.8 million impressions on Instagram and 1.9 million on Facebook. Most notably, the campaign achieved a 6.8% engagement rate on Instagram, far exceeding the standard benchmark, effectively creating a strong connection between the audience and the brand.

Djarum Group