Case Study: BRI Manajemen Investasi strengthens brand communication with Suitmedia

BRI Manajemen Investasi strengthens brand communication with Suitmedia after 31 years of expertise

BRI Manajemen Investasi (bri-mi), a major Indonesian investment manager, faced a significant challenge following its rebrand from PT Danareksa Investment Management. The public perceived it as a new entity rather than an established industry pioneer, which hindered brand recognition and trust. To address this, bri-mi engaged Suitmedia to develop comprehensive corporate brand guidelines to ensure clear and consistent communication across all channels.

Suitmedia created a detailed brand guideline by conducting internal interviews and competitive analysis. This project standardized bri-mi's visual identity, marketing materials, and even included a product video storyline. The result was a strengthened brand identity and a unified framework that improved operational efficiency and increased public understanding of bri-mi's business, effectively reinforcing its market position.

BRI Manajemen Investasi (bri-mi)