Case Study: AirAsiaGo Boosts Brand Awareness and Engagement with Suitmedia

AirAsiaGo grows Facebook fans by 171K with Suitmedia

AirAsiaGo, a rapidly growing online travel portal in Asia, faced the challenge of jumpstarting its brand presence and increasing customer engagement through social media. To address this, they partnered with the digital agency Suitmedia.

Suitmedia implemented an integrated strategy to position AirAsiaGo as a warm travel advisor. This solution included creating engaging microsites, running social media contests like a Facebook photo competition, and organizing offline events such as mall roadshows and travel blogger meetups. These campaigns successfully increased brand awareness, resulting in a gain of 171,000 Facebook fans, 12,000 new Twitter followers, and 3,000 new Instagram followers for AirAsiaGo.

AirAsiaGo