Case Study: Wine Enthusiast Companies achieves faster, smoother ecommerce growth with SuiteCentric's NetSuite SCA implementation

NetSuite SCA Implementation for Wine Enthusiast Companies

Wine Enthusiast Companies, a multi-channel marketer of wine accessories, faced the challenge of migrating from a legacy on-premise system to NetSuite's SuiteCommerce Advanced (SCA). Their complex needs included a highly customized checkout process with multiple shipping options, integration with a third-party warehouse system, and managing a vast product catalog, which required a NetSuite consultant with significant expertise.

SuiteCentric was selected to implement the solution, which involved extensive customizations to SCA. They developed a unique process for handling complex shipping requirements and SKU proliferation, and successfully integrated the WMS and a site search platform. The results included a smooth go-live before the holiday season, a 50-60% increase in year-over-year website traffic, and significant operational cost savings, providing a better-performing website and a superior customer checkout experience.

Wine Enthusiast Companies

Glenn Edelman

Chief Marketing Officer