Case Study: Panther boosts AWS Marketplace transactions and co-sell pipeline with Suger

Building a Better Together Story with AWS, Panther's Journey with Suger

Panther, a cloud-native SIEM company, was struggling to align with AWS’s go-to-market efforts and manage its co-sell pipeline efficiently. They needed a platform to seamlessly handle co-sell opportunities and private offers after receiving no support from their previous vendor. They turned to the vendor Suger for a solution.

By integrating Suger's platform with Salesforce, Panther automated the creation of private offers and entitlements, streamlining their sales process. Suger provided expert onboarding and sales enablement, which helped Panther share 100% of its deals with AWS for support, a significant increase from less than 20%. This resulted in a 50% improvement in their AWS Marketplace transactions and co-sell pipeline, and they began to see AWS-originated opportunities enter their sales funnel for the first time.

Panther

Andrew Dooley

Head of Partnerships