Case Study: EMOM Co. launches a fitness racing track with SugarWOD

EMOM Co launches SugarWOD fitness racing track for 900+ members

EMOM Co., a fitness community founded by Brandon Luckett, faced the challenge of scaling its popular training programs to reach a wider audience while maintaining its core philosophy of simplicity and discipline. The company, which started by sharing effective 30-minute EMOM workouts on Instagram, needed a platform to seamlessly deliver its new Fitness Racing track, a program designed to blend CrossFit's intensity with the demands of hybrid endurance racing, to its growing member base. They chose to implement this new program using the SugarWOD platform.

SugarWOD provided the solution by hosting EMOM Co.'s new Fitness Racing track, making it immediately accessible to its entire athlete community. The program leverages EMOM Co.'s signature "Levels" scaling system on SugarWOD, allowing athletes of all abilities to participate and compare their results fairly. This successful implementation has allowed EMOM Co., which has grown to over 900 members, to effectively expand its offering and directly engage with the SugarWOD community, encouraging them to "keep chasing" their fitness goals.

EMOM Co