Case Study: Diablo CrossFit reaches one million fist bumps with SugarWOD

Diablo CrossFit reaches 1 million fist bumps with SugarWOD

Diablo CrossFit, a gym facing challenges due to COVID-19 shutdowns and a 20% membership decline, needed a way to maintain community engagement and keep members connected while apart. They turned to SugarWOD, a workout tracking and community platform they had been using since 2016, to help address this.

Using SugarWOD, Diablo CrossFit facilitated at-home and outdoor workouts, encouraging members to post scores and interact. This led to a massive increase in platform engagement, with participation percentages rising sharply. In the fourth quarter of 2020, they recorded 4% more gym visits in SugarWOD than in 2019, despite having fewer members. SugarWOD also enabled a highly successful nutrition challenge with 40-60 daily participants and saved the owner significant administrative time.

Diablo CrossFit