Case Study: CrossFit St. Charles achieves streamlined programming and boosted member engagement with SugarWOD

Crossfit St. Charles The Healing Power of Fitness

CrossFit St. Charles, led by coach Kim Wilkes, faced a fragmented, time-consuming programming workflow—posting workouts across WordPress, a private Facebook group and Trainheroic—while trying to deliver balanced main-site programming and level-up skill work. They evaluated alternatives and chose the programming and workout-tracking platform SugarWOD to simplify publishing and coach collaboration.

By moving all programming into SugarWOD, CrossFit St. Charles streamlined content publication, freed up coaches’ time, and improved collaboration; members began tracking workouts more consistently and engaging across classes, boosting community connection. SugarWOD’s trial converted to a subscription in under a week after clear member excitement, delivering immediate operational efficiency and greater member engagement.

CrossFit St. Charles

Kim Wilkes

Owner