Case Study: CrossFit Local achieves stronger member goal‑setting and tracking with SugarWOD

CrossFit Local Growing Athletes From the Ground Up

CrossFit Local, a community-focused CrossFit box in Chapel Hill run by Chad and Kelly Edwards, needed a way to scale athlete development and make goal‑setting and progress tracking more consistent across beginner, intermediate, and advanced members. To support their quarterly goal‑setting sessions and give members clear workout metrics, they adopted SugarWOD’s tracking platform to capture and share individual numbers and performance data.

SugarWOD was integrated into CrossFit Local’s coaching and goal‑setting process, giving members and coaches easy access to workout numbers during quarterly reviews and on the gym’s goal board. The result was a measurable increase in members “knowing their numbers,” stronger accountability in goal follow‑through, and clearer tracking of progress — demonstrating SugarWOD’s impact on CrossFit Local’s athlete development efforts.

CrossFit Local

Chad Edwards

Owner