Case Study: CrossFit Fringe achieves higher attendance and stronger community engagement with SugarWOD

CrossFit Fringe Making Fitness a Reality for Everyone

CrossFit Fringe is an inclusive, two-gym CrossFit affiliate led by Tyler Lasley that focuses on making fitness accessible for adaptive and nontraditional athletes. The gym struggled to bridge its two locations and had low performance-tracking adoption because its previous system was not user-friendly, so CrossFit Fringe adopted SugarWOD’s mobile app to unify members and simplify logging.

Coaches promoted and rolled out SugarWOD by getting athletes to download and log WODs during class, which drove rapid adoption—over 200 athletes were using the app within a couple of weeks. SugarWOD connected the macro- and micro-community across both gyms, increased competition and attendance, boosted tracking and awareness of progress, and produced measurable engagement growth across the membership.

CrossFit Fringe

Tyler Lasley

Owner