Case Study: Ceres recruits more home delivery drivers with SugarSnap video production

Ceres recruits home delivery drivers with SugarSnap's overnight film shoot

SugarSnap partnered with Ceres, a food PR agency, on a project to help recruit more home delivery drivers. The challenge was to create compelling content that would showcase the role and attract new applicants.

To meet this challenge, SugarSnap produced a short film that followed a driver, Steve, throughout his entire night shift. The solution implemented by SugarSnap gave a realistic and engaging view of the hard work involved, from starting at 11 PM to finishing back at the depot at breakfast time. The resulting film effectively highlighted the unseen effort that occurs while most people are asleep.

Ceres