Case Study: National Deaf Children’s Society boosts parent engagement with Sugar Rush’s My NDCS mobile app

National Deaf Children’s Society boosts parent sign-ups by 150% with Sugar Rush

Sugar Rush partnered with the National Deaf Children’s Society (NDCS), a leading UK charity supporting deaf children and their families. The challenge was to provide better support for parents of deaf children, who often face an isolating experience after diagnosis, by leveraging a dedicated mobile app to centralize resources and create a community.

The solution was the development of the My NDCS mobile app for iOS and Android. Sugar Rush delivered a data-driven app featuring a personalized journal, an interactive events calendar, a knowledge base, and CRM integrations. The result was a significant increase in engagement, with the app responsible for 42% of a 150% membership sign-up increase in its first month. By May 2024, nearly half of all new parent sign-ups were coming through the app.

National Deaf Children’s Society