Case Study: Angling Direct boosts omnichannel sales with Sugar Rush's mobile app and iBeacon experience

Angling Direct drives 10.9% of sales with Sugar Rush app

Angling Direct, Europe and the UK's largest online fishing retail supplier, faced the challenge of creating a powerful eCommerce app for iOS and Android that could handle its vast product catalog without sacrificing performance. They partnered with the vendor Sugar Rush to build a mobile experience that matched the strength of their existing web presence.

Sugar Rush developed a fast, intuitive app with intelligent product discovery and a dynamic content system. A key innovation was the 'Angling Direct Connect' feature, which used iBeacon technology to send personalized offers to customers when they entered a physical store. The solution was a major success for Angling Direct, attracting 55,000 unique users in its first year and accounting for up to 10.9% of sales participation, effectively turning the app into an omnichannel engine.

Angling Direct