Case Study: a-ha unifies fans, tickets and music with Sugar Rush

a-ha increases ticket referral clicks by 61% with Sugar Rush

Sugar Rush partnered with a-ha, the iconic music band, to address their challenge of needing more than a traditional website. The band required a centralized digital hub to connect fans with tours, tickets, music, and archival content, moving beyond their previous platform which struggled to unify these elements into a single, seamless experience.

The solution designed and developed by Sugar Rush was a clean, high-performance platform featuring integrated ticket booking, connections to streaming services, and multi-language support. This included an innovative AI-powered augmented reality app for tour posters. The result was a 61% increase in ticket referral clicks, creating a modern, fan-first digital hub that successfully streamlined the journey from tour announcement to ticket purchase.

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